Transform Your Life Through Personal Brand Mastery
Identify, Solidify & Amplify

Sam Neo
Personal Branding Mentor/Coach
Personal Brand Lab
Personal Branding Mentor/Coach
Personal Brand Lab
Based on 21 reviews
Engagedly ranked Sam Neo as one of the top 100 HR influencers in the world, along with thought leaders like Simon Sinek and Josh Bersin
In a competitive world, personal branding is no longer optional, it’s essential. Your personal brand is the key to unlocking your potential and standing out. Let Personal Brand Lab guide you on your journey to mastery.
Identify the authentic qualities that make you exceptional.
Develop a compelling brand story and message that resonates
Harness the full potential of social media and digital platforms.
Cultivate the self-assurance and leadership skills that lead to success.
Startups
Keynote Speaker in 5 Continents
MNC Clients
Linkedin Follower
Sam has been my personal branding mentor since June 2024. But more than just a mentor, Sam has become a trusted friend – someone I can rely on and have built a strong relationship with.
Sam adopts a holistic approach to personal branding. Beyond offering valuable insights on my positioning on LinkedIn, he regularly provides constructive feedback on my posts, helping me continuously learn and improve.
Through his Personal Brand Lab (PBL) and Stories of Asia communities, he’s provided me with invaluable networking opportunities. Really blessed to have Sam in my personal brand journey and for his genuine desire to invest in my growth.
The reason why I recommend this bootcamp is not just because of the tips that he’s gonna share. It’s not just because of the framework. It’s also because he’s gonna share the community with you.
And beyond that, Sam actually also teaches you how to do your own community you know so over time you have your own network of friends, you have your your colleagues, you have your employees, your fellow professionals with common interest and you can build your own community to support yourself and build something authentic in this, world for everybody.
Sam Neo’s Personal Branding Lab was very well-thought and organised. The session was packed with deep insights, actionable strategies, and a strong community of like-minded professionals.
What stood out the most was the instant feedback and almost instant results—you don’t just learn, you apply and see the impact right away. Sam provides a structured approach to crafting the right content, guiding you through self-discovery, and helping you build a brand that truly resonates
If you’re serious about personal branding, Sam is the mentor you need! Thank you for reaching out and inviting me to attend your Personal Brand bootcamp.
In the Bootcamp. Sam will share a few of the tips and tricks, and, also, he will do the slides and advice in a way that is very structured and easy to follow. I’ve also known a lot of people in the community, and I’m looking forward to more partnership with them because they’ve said in order to work fast, right, you work alone.
What I really love about this Bootcamp is the content creation. How do you create good videos, finding your audience, understanding what your audience wanna see, as well as a call to action in your video.
And after some teachings that he taught us, I gotta understand how to add in words, how to get in hook, how to add in contacts that attract the people that I want to attract. And the past few videos that I tried, it was doing fantastic, and I’m so happy that I did it. Sam didn’t just teach. He transformed us.
I had a very good discovery process about myself during the bootcamp with Sam Neo, and this gives me a good self-reflection and the framing of messages also helped me in this program altogether.
Prior to meeting Sam, I sought help in personal branding with various coaches. They are successful in their own rights however couldn’t translate their success to me. Perhaps it’s mainly theoretical and no mentorship. Sam is different. Sam is successful and yet grounded. Sam’s advice is not theoretical but practical. We went through a process of identifying content pillars and reviewing draft posts.
The results: From 0 comments to > 20 comments. From 0 likes to > 60 likes. In just 2 sessions. Gradually I started to have a following within a short period of time.Sam coaching works for me. Perhaps it does for you too. Definitely a “yes” from me to recommend him to anyone seeking to get help in personal branding.
Sam is not your typical personal branding coach. He truly cares for his clients and genuinely wants others to succeed. Thus, he is very generous in sharing his insights, experiences, time and resources.
He is also highly competent in his craft. He asks questions that would really make you think what you really want, why you want to attain it and what you need to do to achieve it. I only had 3 sessions with Sam since I just needed someone that would help me improve what I was already doing but those sessions made a big impact in my personal brand and opened more opportunities for me.
Thank you Sam for being an amazing friend and coach!
Sam is a genuine mentor who values individual values and unique journeys, instilling trust and confidence in his mentees. He encourages authenticity and personal branding, focusing on personal growth rather than imposing molds, making him an ideal partner.
Grateful for my journey with personal branding coach Sam, his adept mentorship transformed my professional presentation. His nurturing guidance uncovered my latent potential, boosting my confidence in expressing my personal brand and significantly enhancing my professional impact. I wholeheartedly recommend Sam for those seeking to authentically amplify their personal brand.
Sam is a patient mentor who guides our group in developing our LinkedIn branding. His advice is thoughtful and valuable, and we are grateful for the opportunity to be guided during this short 8-week training program.
I wholeheartedly recommend Sam based on our experiences in the PRUInfluencer program. His exceptional speaking skills go beyond imparting knowledge; they inspire and motivate the audience. His impressive ability to convey the impact of social media, especially on LinkedIn, in our work is noteworthy. Having had the privilege of learning from him, I am confident that his expertise can significantly benefit those seeking to enhance their personal brand. Sam’s contributions are commendable, and I encourage him to continue his great work.
Sam’s down-to-earth and big-hearted approach shines in recognizing and nurturing the unique value in every individual. In a brief 45-minute coaching session, he provided insights surpassing longer workshops. His targeted guidance on personal branding and entrepreneurship, coupled with a genuine willingness to share experiences, makes his sessions highly recommended.
Sam is a thoughtful and authentic branding consultant who provided valuable guidance during an 8-week program. He demonstrated patience and shared personal stories, making it easier to create consistent and personal online content. The mentorship helped the individual, Estelle, overcome hesitations and become more comfortable with personal branding, with Sam’s encouragement and kind words serving as motivation. Appreciation was expressed for Sam’s support and guidance throughout the journey.
Sam is well-known in the field of Employer Branding. The individual signed up for a 1:1 Personal Branding Coaching Session with him to assess their personal branding direction. In just 45 minutes, they gained valuable insights and a clearer sense of their personal brand’s direction. They expressed enthusiasm about learning more from Sam on personal branding, highlighting his expertise and the session’s effectiveness.
Sam, a keynote speaker at the HUTalks event organized by the Honors program of HU University of Applied Science, Netherlands, generously shared his expertise on Personal Branding and the evolving role of employees during the COVID-19 era. He captivated the audience with his storytelling and provided valuable knowledge and insights. Sam’s engaging and inspirational approach left a lasting impact and added significant value to the community. His dedication and generosity were highly appreciated, and he was encouraged to continue his excellent work in the field of Personal Branding.
Sam’s ability to understand people is both impressive and somewhat uncanny. In just our first in-person session, he managed to grasp my character remarkably well. This talent likely stems from his diverse experience working with various clients. To advance in personal branding, it’s crucial to comprehend your own identity as a brand. Sam excels at this, whether you’re at a crossroads or think you already know yourself. His practical advice is easily implementable, emphasising small, meaningful steps. I’m grateful to Sam for helping me understand myself better and work toward my life goals. His innate ability to bring out the best in others is truly remarkable. Thank you for being an exceptional personal branding coach!emphasising
Join our six-month bootcamp for transformative group coaching. Set goals, overcome challenges, and unlock your potential with our supportive community.
As a solo entrepreneur, you face unique challenges: building credibility without a team, managing every aspect of your business, and standing out in a saturated market. Personal branding is essential to showcase your expertise, attract clients, and grow your business.
Salespeople and consultants face the challenge of differentiating themselves in a competitive field, establishing trust with clients, and showcasing their unique value. Personal branding is crucial for building credibility, attracting clients, and demonstrating expertise.
Transitioning from employee to entrepreneur is challenging: you must redefine your professional identity, quickly establish credibility, navigate new networks, and stand out in a crowded market.
Topic 1: Brand Identity
Topic 2: Content Creation & Story Telling
Topic 3: Community Building
Topic 4: Lead Generation
Participants can develop a clear and authentic personal brand identity that reflects their unique strengths, values, and professional goals.
Participants learn how to enhance their online presence by mastering content creation techniques that engage their target audience
Participants learn how to network and form strategic partnerships. Build and nurture a community that serves as a channel for lead generation