Connect to Commercialize

Turn your LinkedIn into an inbound lead machine.

We help executives and entrepreneurs build a personal brand that attracts clients, opens doors, and generates leads — without ads or cold outreach.

90%

of Sam's business
comes inbound

40+

MNC clients
served

35K+

LinkedIn
followers

Real results

What clients say

"

Sam's approach is holistic: beyond LinkedIn positioning, he reviews my posts and provides constructive feedback. Through PBL's community, he's provided invaluable networking opportunities.

Lily Fung

Lily Fung

Certified HNW Adviser, Ex-VP Finance Financial Alliance

Mentoring since June 2024
Featured inChannel NewsAsiaThe Straits Times89.3 FMLove 97.2 FMSiemens

Trusted by teams at

Unilever
KPMG
Prudential
Samsung
OCBC
L'Oréal
Mitsubishi
About Sam Neo

He built his business on inbound. You can too.

🏆

Top 100 Global HR Influencer

Recognized by Engagedly alongside Simon Sinek

🎖️

SHRI CEO of the Year 2021

Singapore Human Resources Institute

Sam Neo doesn't teach theory. He built Personal Brand Lab on inbound — over 90% of his business comes from people who found him on LinkedIn. He's spoken on 5 continents, worked with Coca-Cola, Unilever, L'Oréal, Heineken, and built 3 startups.

What makes PBL different: Sam sits with you, reviews your actual drafts, and holds you to outcomes. Clients don't just learn a framework. They publish and see numbers move.

40+

MNC clients including Samsung, Prudential, Merck

5

Continents as keynote speaker

3

Startups founded

35K+

LinkedIn followers, grown organically

Work with Sam

Whether you're an individual or a team

Personal Brand Lab serves both solopreneurs and enterprises. Same proven framework. Different delivery.

👤

For Individuals & Founders

Solopreneurs, consultants, and founders who want their personal brand to be their business engine.

  • Done For You content creation
  • 1:1 brand mentoring with Sam
  • Direct feedback on your posts
  • Access to PBL community
Explore programs
🏢

For Teams & Enterprises

Sales teams, leadership, and HR departments who want their people visible and credible on LinkedIn.

  • Half-day or full-day workshops
  • In-person or virtual delivery
  • Customized for your industry
  • Proven with 40+ MNC clients
Request a proposal
Connect to Commercialize

Three ways to build your brand with us

What is C2C? Connect to Commercialize is our framework: help you build a LinkedIn presence that connects with your ideal audience and directly commercializes into leads, clients, or opportunities.

Every engagement is built around one outcome: a LinkedIn presence that generates inbound leads.

Most popular
01

Done For You

C2C Done For You · Monthly

No time to create content? We turn your stories into consistent posts that attract clients. We interview you, write in your voice, handle everything. You review and approve.

Best for: Busy service entrepreneurs who want LinkedIn working while they run their business

Learn more
02

Corporate Training

C2C for Teams

Personal branding workshops for sales teams and leadership, helping them build authority on LinkedIn that drives business development. Half-day or full-day, in-person or virtual.

Sales teamsLeadershipIn-person and virtual

Companies we've trained

Unilever
KPMG
Prudential
Samsung
OCBC
L'Oréal
Mitsubishi

Best for: L&D, HR, and sales leadership who want their people visible on LinkedIn

Learn more
03

1:1 Brand Mentoring

C2C Brand Mentoring

Sam works with you directly to clarify your positioning, sharpen your stories, and build a content system that connects. Line-by-line feedback, real accountability, direct access to Sam.

Best for: Executives and founders stuck on messaging, niche, or direction

Learn more
Client results

What changes when your brand actually works

"

Sam's approach is holistic: beyond LinkedIn positioning, he reviews my posts and provides constructive feedback. Through PBL's community, he's provided invaluable networking opportunities.

Lily Fung

Lily Fung

Certified HNW Adviser, Ex-VP Finance Financial Alliance

Mentoring since June 2024
"

Instant feedback and almost instant results. You don't just learn: you apply and see the impact right away. Sam helps you build a brand that truly resonates.

Nicole Poon

Nicole Poon

CHRO at MatchMove COO at Shopmatic

Immediate, measurable impact
"

After his teachings I understood how to hook people, add the right context, attract the right audience. My videos were doing fantastic. Sam didn't just teach. He transformed us.

Brent Tan

Brent Tan

Founder and CEO Brand Builder Talents

Content performing "fantastically"
"From 0 comments to 20+. From 0 likes to 60+. In just 2 sessions. Sam's advice isn't theoretical. We reviewed actual posts together and the results spoke for themselves."
Bernard Foong

Bernard Foong

Associate Director, Independent Financial Adviser, Avallis Financial

0 to 60 likes in 2 sessions
Free resource

Is your LinkedIn profile losing you leads?

Download our free audit checklist: the same framework Sam uses with every new client to find what's blocking inbound opportunities.

No spam. One email, one checklist. Unsubscribe anytime.

Common questions

Before you reach out

Do I need to be well-known or already successful?

Not at all. Some of our most transformative results come from people who felt they had nothing to share. You need expertise, a story, and a willingness to start.

How quickly can I expect results?

Some clients see measurable shifts in 2 to 3 sessions. Bernard Foong went from 0 to 60+ likes in his first two. Sustainable inbound leads typically build over 3 to 6 months.

Is the Done For You service really hands-off?

Almost entirely. We interview you monthly, write everything in your voice, then send it for review before publishing. You spend 60 to 90 minutes a month, not hours every week.

What makes Sam different from other coaches?

Sam reviews your actual drafts and gives line-by-line feedback. Over 90% of his own business comes from inbound. He teaches what he does, not what sounds good in a deck.

Do you work with companies outside Singapore?

Sam is based in Singapore but works with clients across Asia. His framework applies wherever LinkedIn is active for professional networking and B2B.

How do I get started?

Book a free 30-minute strategy call. We'll discuss your goals, challenges, and which program is the best fit. No pressure, just honest conversation.

Ready to turn your LinkedIn into your best sales tool?

Book a free 30-minute strategy call. We'll map out exactly how to build your brand and generate inbound leads.

Book your free call