What clients say
Sam's approach is holistic: beyond LinkedIn positioning, he reviews my posts and provides constructive feedback. Through PBL's community, he's provided invaluable networking opportunities.
Lily Fung
Certified HNW Adviser, Ex-VP Finance Financial Alliance
89.3 FM
Trusted by teams at
He built his business on inbound. You can too.
Top 100 Global HR Influencer
Recognized by Engagedly alongside Simon Sinek
SHRI CEO of the Year 2021
Singapore Human Resources Institute
Sam Neo doesn't teach theory. He built Personal Brand Lab on inbound — over 90% of his business comes from people who found him on LinkedIn. He's spoken on 5 continents, worked with Coca-Cola, Unilever, L'Oréal, Heineken, and built 3 startups.
What makes PBL different: Sam sits with you, reviews your actual drafts, and holds you to outcomes. Clients don't just learn a framework. They publish and see numbers move.
MNC clients including Samsung, Prudential, Merck
Continents as keynote speaker
Startups founded
LinkedIn followers, grown organically
Whether you're an individual or a team
Personal Brand Lab serves both solopreneurs and enterprises. Same proven framework. Different delivery.
For Individuals & Founders
Solopreneurs, consultants, and founders who want their personal brand to be their business engine.
- ✓Done For You content creation
- ✓1:1 brand mentoring with Sam
- ✓Direct feedback on your posts
- ✓Access to PBL community
For Teams & Enterprises
Sales teams, leadership, and HR departments who want their people visible and credible on LinkedIn.
- ✓Half-day or full-day workshops
- ✓In-person or virtual delivery
- ✓Customized for your industry
- ✓Proven with 40+ MNC clients
Three ways to build your brand with us
What is C2C? Connect to Commercialize is our framework: help you build a LinkedIn presence that connects with your ideal audience and directly commercializes into leads, clients, or opportunities.
Every engagement is built around one outcome: a LinkedIn presence that generates inbound leads.
Done For You
C2C Done For You · Monthly
No time to create content? We turn your stories into consistent posts that attract clients. We interview you, write in your voice, handle everything. You review and approve.
Best for: Busy service entrepreneurs who want LinkedIn working while they run their business
Learn moreCorporate Training
C2C for Teams
Personal branding workshops for sales teams and leadership, helping them build authority on LinkedIn that drives business development. Half-day or full-day, in-person or virtual.
Companies we've trained
Best for: L&D, HR, and sales leadership who want their people visible on LinkedIn
Learn more1:1 Brand Mentoring
C2C Brand Mentoring
Sam works with you directly to clarify your positioning, sharpen your stories, and build a content system that connects. Line-by-line feedback, real accountability, direct access to Sam.
Best for: Executives and founders stuck on messaging, niche, or direction
Learn moreWhat changes when your brand actually works
Sam's approach is holistic: beyond LinkedIn positioning, he reviews my posts and provides constructive feedback. Through PBL's community, he's provided invaluable networking opportunities.
Lily Fung
Certified HNW Adviser, Ex-VP Finance Financial Alliance
Instant feedback and almost instant results. You don't just learn: you apply and see the impact right away. Sam helps you build a brand that truly resonates.
Nicole Poon
CHRO at MatchMove COO at Shopmatic
After his teachings I understood how to hook people, add the right context, attract the right audience. My videos were doing fantastic. Sam didn't just teach. He transformed us.
Brent Tan
Founder and CEO Brand Builder Talents
Bernard Foong
Associate Director, Independent Financial Adviser, Avallis Financial
0 to 60 likes in 2 sessionsIs your LinkedIn profile losing you leads?
Download our free audit checklist: the same framework Sam uses with every new client to find what's blocking inbound opportunities.
No spam. One email, one checklist. Unsubscribe anytime.
Before you reach out
Do I need to be well-known or already successful?
Not at all. Some of our most transformative results come from people who felt they had nothing to share. You need expertise, a story, and a willingness to start.
How quickly can I expect results?
Some clients see measurable shifts in 2 to 3 sessions. Bernard Foong went from 0 to 60+ likes in his first two. Sustainable inbound leads typically build over 3 to 6 months.
Is the Done For You service really hands-off?
Almost entirely. We interview you monthly, write everything in your voice, then send it for review before publishing. You spend 60 to 90 minutes a month, not hours every week.
What makes Sam different from other coaches?
Sam reviews your actual drafts and gives line-by-line feedback. Over 90% of his own business comes from inbound. He teaches what he does, not what sounds good in a deck.
Do you work with companies outside Singapore?
Sam is based in Singapore but works with clients across Asia. His framework applies wherever LinkedIn is active for professional networking and B2B.
How do I get started?
Book a free 30-minute strategy call. We'll discuss your goals, challenges, and which program is the best fit. No pressure, just honest conversation.
Ready to turn your LinkedIn into your best sales tool?
Book a free 30-minute strategy call. We'll map out exactly how to build your brand and generate inbound leads.
Book your free call