Transform Your Life Through Personal Brand Mastery
Authority, Opportunities, Leads, Wins
Sam Neo
Personal Branding Mentor/Coach
Personal Brand Lab
Excellent
Based on 22 reviews
Lily Fung
4 reviews · 5 photos
One word to describe my experience: Transformative!
This isn’t a typical bootcamp focused solely on foundational principles and techniques; what truly impressed me Sam’s ability to engage us deeply, encouraging reflection and inner work.
Isn’t personal branding about understanding ourselves first? If we don’t know who we are and what we stand for, how can we effectively tell our story and build a reputable brand?
Thank you, Sam for guiding us through this essential journey, helping us uncover our true selves.
I walked away not just with knowledge and strategies for personal branding, but with a renewed sense of purpose and clarity!
Amreen Rahman
7 reviews · 1 photo
There are plenty of personal branding coaches and “experts” out there—but Sam Neo and the PBL community truly stand out.
What sets Sam apart is how deeply he cares about the people in his community. He consistently goes the extra mile, and it shows.
I’m so grateful I found his program—it’s made a real difference in how I show up and grow my personal brand on LinkedIn.
Cornelia Kalcher Tsuha
1 review
I’ve been in many workshops, communities and worked with quite a few coaches over the years—but Sam truly stands out.
He combines deep expertise and knowledge with kindness, super easy-to-follow practical steps and clear guidance on what actually works—and what doesn’t. It’s not just talk—he helps you move forward without beating around the bush.
He walks his talk, and it’s incredibly inspiring to see how he paves the way for others. Plus, it’s an absolute joy to be in his sessions and to be coached by him.
I highly recommend working with Sam and his team—also for professionals in Europe.
Ryan Ng
1 review
Sam’s workshop was super practical and eye-opening.
He broke down what makes content truly connect, not just go viral. Loved how real and hands-on it was, with useful tips I could apply immediately.
As someone who’s been posting regularly, I walked away with fresh perspectives, sharper hooks, and most importantly, clarity on how to build deeper connection with my audience.
Highly recommended if you want to build your brand with authenticity and impact.
Elizabeth Loh
1 review · 0 photos
Sam is more than just a great mentor! He’s the kind of person who genuinely cares about your growth and shows up with honesty, clarity, and generosity. From the moment the Bootcamp started, it was clear that he wasn’t just there to teach strategies, he was there to help shift the way we think, act, and show up in the world.
The personal branding strategies I learned were incredibly practical and immediately actionable. But what really stood out to me was the deeper work, the mindset shift. Sam helped me see the value of showing up authentically, leaning into my unique story, and owning my voice with confidence.
His insights were eye-opening, and the way he delivers them with humility and real-life examples, makes everything click. I left the Bootcamp not just with tools, but with a new level of clarity and courage around my personal brand and how I want to show up in my work and life.
Maddy Goh
1 review · 0 photos
Attended one of Sam’s personal branding workshop recently.
He shared a wealth of insights and practical strategies that truly made me reflect how I present and position myself as a recruitment business owner. His content was not only relevant to today’s landscape for everyone but also immediately applicable.
Sam’s dedication stood out to me, he created a safe and engaging environment for learning and took time to address every question thoughtfully, ensuring that all of us left with clarity and confidence.
If you are looking to significantly elevate your personal brand through the expertise and genuine guidance of a highly effective coach who clearly cares about his students, Sam Neo’s the one!
Nicole golloso
8 review · 18 photos
I’ve had the privilege of engaging with Personal Brand Lab and Sam Neo both as an individual and a corporate client—and I can confidently say they deliver real value.
Beyond their professionalism and expertise, what truly sets them apart is how deeply they care. They ask the right questions, offer generous insights, and provide support that feels both strategic and genuinely personal.
Thanks to PBL’s guidance, I’ve strengthened my personal brand, expanded my audience organically, and attracted more clients to my speaking and mentoring services.
Elliot Lee
Local Guide · 13 reviews · 16 photos
Through Sam Neo, Personal Branding expert training and coaching, I am able to better share and engage with my readers in LI and other social platforms. Sam is able to guide people like me that feared sharing via social media. Thanks to Sam and the Personal Branding Lab community ????????
About Your Coach
Sam Neo
Engagedly ranked Sam Neo as one of the top 100 HR influencers in the world, along with thought leaders like Simon Sinek and Josh Bersin
- 2023 Top 100 Global HR Influencers
- Awarded SHRI CEO of the Year 2021
- Youngest VP and Council Member at SHRI
- 2 x APAC Top 10 Employer Branding Consultant
- Raised over $½ million funds for his startup
- Closed consulting projects worth $½ million per account as a young consultancy boutique
- Delivered global keynote speeches in Asia, Australia, Europe, North America, Africa
- Acquire over 90% of business through inbound leads on platforms like LinkedIn (no active marketing required)
- Delivered guest lectures for Masters program in NUS
- Invited as judge for SMU’s Startup Event
- Leads a team with team members across Singapore, Indonesia, Vietnam, Myanmar.
3
Startups
5
Keynote Speaker in 5 Continents
>40
MNC Clients
>22,000
Linkedin Follower
Clients
Featured on
Testimonials
Sam has been my personal branding mentor since June 2024. But more than just a mentor, Sam has become a trusted friend – someone I can rely on and have built a strong relationship with.
Sam adopts a holistic approach to personal branding. Beyond offering valuable insights on my positioning on LinkedIn, he regularly provides constructive feedback on my posts, helping me continuously learn and improve.
Through his Personal Brand Lab (PBL) and Stories of Asia communities, he’s provided me with invaluable networking opportunities. Really blessed to have Sam in my personal brand journey and for his genuine desire to invest in my growth.
The reason why I recommend this bootcamp is not just because of the tips that he’s gonna share. It’s not just because of the framework. It’s also because he’s gonna share the community with you.
And beyond that, Sam actually also teaches you how to do your own community you know so over time you have your own network of friends, you have your your colleagues, you have your employees, your fellow professionals with common interest and you can build your own community to support yourself and build something authentic in this, world for everybody.
Sam Neo’s Personal Branding Lab was very well-thought and organised. The session was packed with deep insights, actionable strategies, and a strong community of like-minded professionals.
What stood out the most was the instant feedback and almost instant results—you don’t just learn, you apply and see the impact right away. Sam provides a structured approach to crafting the right content, guiding you through self-discovery, and helping you build a brand that truly resonates
If you’re serious about personal branding, Sam is the mentor you need! Thank you for reaching out and inviting me to attend your Personal Brand bootcamp.
In the Bootcamp. Sam will share a few of the tips and tricks, and, also, he will do the slides and advice in a way that is very structured and easy to follow. I’ve also known a lot of people in the community, and I’m looking forward to more partnership with them because they’ve said in order to work fast, right, you work alone.
What I really love about this Bootcamp is the content creation. How do you create good videos, finding your audience, understanding what your audience wanna see, as well as a call to action in your video.
And after some teachings that he taught us, I gotta understand how to add in words, how to get in hook, how to add in contacts that attract the people that I want to attract. And the past few videos that I tried, it was doing fantastic, and I’m so happy that I did it. Sam didn’t just teach. He transformed us.
I had a very good discovery process about myself during the bootcamp with Sam Neo, and this gives me a good self-reflection and the framing of messages also helped me in this program altogether.
Prior to meeting Sam, I sought help in personal branding with various coaches. They are successful in their own rights however couldn’t translate their success to me. Perhaps it’s mainly theoretical and no mentorship. Sam is different. Sam is successful and yet grounded. Sam’s advice is not theoretical but practical. We went through a process of identifying content pillars and reviewing draft posts.
The results: From 0 comments to > 20 comments. From 0 likes to > 60 likes. In just 2 sessions. Gradually I started to have a following within a short period of time.Sam coaching works for me. Perhaps it does for you too. Definitely a “yes” from me to recommend him to anyone seeking to get help in personal branding.
Sam is not your typical personal branding coach. He truly cares for his clients and genuinely wants others to succeed. Thus, he is very generous in sharing his insights, experiences, time and resources.
He is also highly competent in his craft. He asks questions that would really make you think what you really want, why you want to attain it and what you need to do to achieve it. I only had 3 sessions with Sam since I just needed someone that would help me improve what I was already doing but those sessions made a big impact in my personal brand and opened more opportunities for me.
Thank you Sam for being an amazing friend and coach!