The Power of Authenticity in Personal Branding
Many professionals hire ghostwriters to craft their LinkedIn posts, but I choose to write my own. Why? Because personal branding isn’t just about visibility—it’s about authenticity.
When you write your own content, you gain advantages that make a real difference:
- You develop a unique perspective. Writing forces you to process your experiences, connect dots, and form original insights that set you apart.
- Your audience connects with the real you. People don’t just follow content; they follow people. Your words, your tone, your stories—these build relationships, not just reach.
- You create long-term influence, not just impressions. Engaging directly with your audience fosters trust and positions you as a thought leader who genuinely cares, not just someone pushing content for visibility.
Should You Always Write Your Own Content?
Not everyone has the time—or the desire—to write every word themselves.
AI tools and ghostwriters can be useful, especially for busy entrepreneurs and executives who need to scale their content.
But here’s the thing: your personal brand isn’t just about putting words out there—it’s about making an impact. If someone else is shaping your message entirely, you risk sounding like everyone else.
If you do get help, make sure your content still reflects your personality, your experiences, and your beliefs.
Your audience follows you for you—not a polished, outsourced version of you.
The Investment That Pays Off
For me, writing my own posts is a non-negotiable.
The time I invest in crafting my thoughts, engaging with my audience, and refining my brand pays dividends in credibility and opportunities.
What about you?
Do you write your own LinkedIn posts? Why, or why not?
