LinkedIn quietly rolled out a new feature recently:
👀 You can now see how many impressions your comments get.
It might sound small — but it’s a game-changer.
Because when it comes to personal branding, visibility is everything.
Most people only focus on posting.
They spend hours writing and rewriting content…
Only to get a handful of likes and no real traction.
But here’s what most people overlook when building a personal brand on LinkedIn:
Commenting is content, too.
In fact, it’s one of the fastest ways to build visibility without needing to create anything from scratch.
And now, thanks to this new feature,
you can finally measure the reach of your comments — just like posts.
Why does this matter?
Because commenting is no longer just “engagement.”
It’s distribution.
A smart, timely comment under the right post can land in front of thousands of people.
Sometimes, even more than your own posts.
And I’ve seen it happen again and again.
Here’s the play:
- ✅ Follow top voices your ideal audience already follows
- ⏱ Set aside 10 minutes a day to leave thoughtful, value-packed comments
- 💡 Don’t try to be clever — be clear, helpful, and human
- 📊 Track which types of comments get the most impressions
- 🔁 Double down on what works
It’s that simple.
One comment = visibility, trust, leads
Let’s break it down:
A single comment under a relevant influencer’s post can lead to:
→ More views
→ More profile visits
→ More leads
(If your profile is solid, of course.)
Bonus: Overwhelmed by content creation?
Start with comments.
It’s one of the easiest (and free) ways to start building traction, establishing trust, and making your name known — even before you publish your first post.
And once you’re consistent with this, your own content will naturally get more engagement, too.
