Author Archives: Sam Neo

How to Turn One Great Post Into Ten More

Here’s a quick story from this week: I was prepping a new post after hosting a recent event.And instead of starting from scratch (and overthinking it)…I tried something simple. What came out? A strong first draft — already 80% there.All it needed was a few tweaks and light edits. And yep — it worked again. […]

The LinkedIn Comment Strategy You’re Probably Ignoring (But Shouldn’t)

LinkedIn quietly rolled out a new feature recently:👀 You can now see how many impressions your comments get. It might sound small — but it’s a game-changer.Because when it comes to personal branding, visibility is everything. Most people only focus on posting. They spend hours writing and rewriting content…Only to get a handful of likes and no […]

Most Content Doesn’t Work (And What to Do Instead)

Most content online doesn’t fail because it’s bad. It fails because people feel… nothing. No curiosity.No connection.No reason to care. And if people don’t feel, they scroll. This is something I’m deeply aware of—not just as a personal brand mentor, but as a parent, a content creator, and a human trying to hold attention in […]

5 Mistakes You’re Making on LinkedIn—and How to Fix Them

LinkedIn is a goldmine for professionals, yet many people still make simple mistakes that prevent them from reaching their full potential. Let’s face it—LinkedIn isn’t just a digital resume. It’s a place to build relationships, showcase expertise, and establish your personal brand. But too many people fall into the trap of following outdated advice or doing what everyone […]

Personal Branding: The Key to Unlocking Success for You and Your Company

In today’s competitive world, your personal brand is one of your most powerful assets. Companies are waking up to the fact that their employees’ personal brands can drive real business value—and they’re investing in it. As someone who’s been invited to deliver personal branding workshops to MNCs, startups, and organizations of all sizes, I’ve seen […]

Why Writing Your Own Content is Key to Personal Branding

The Power of Authenticity in Personal Branding Many professionals hire ghostwriters to craft their LinkedIn posts, but I choose to write my own. Why? Because personal branding isn’t just about visibility—it’s about authenticity. When you write your own content, you gain advantages that make a real difference: Should You Always Write Your Own Content? Not […]

Why Personal Branding is Your Best Bet in the Age of AI Resumes

Standing Out When AI is Screening Your Resume In today’s job market, AI-powered resumes are making job applications easier—but landing the job is becoming harder than ever. With AI filtering through thousands of applications, how do you ensure your name isn’t lost in the crowd? How do you make recruiters pay attention? The answer? Personal […]

Who Doesn’t Need Personal Branding? (Are You One of Them?)

We hear it all the time: “Everyone needs a personal brand.” And for the most part, it’s true. A strong personal brand can open doors, create opportunities, and help you establish authority in your field. But here’s an unpopular opinion: Some people don’t need to build a personal brand. Yes, you read that right! While […]

The Career Advice That Transformed My Life: Build Your Personal Brand

Are You Future-Proofing Your Career? Have you ever felt stuck in your career, even when everything looks great on paper? For many professionals, this sounds like the ideal situation. But for me, it felt like a trap. The comfort I had in my corporate role was unsettling. I knew deep down that things wouldn’t always […]