• How to Turn One Great Post Into Ten More

    Here’s a quick story from this week: I was prepping a new post after hosting a recent event.And instead of starting from scratch (and overthinking it)…I tried something simple. What came out? A strong first draft — already 80% there.All it needed was a few tweaks and light edits. And yep — it worked again.…

  • The LinkedIn Comment Strategy You’re Probably Ignoring (But Shouldn’t)

    LinkedIn quietly rolled out a new feature recently:👀 You can now see how many impressions your comments get. It might sound small — but it’s a game-changer.Because when it comes to personal branding, visibility is everything. Most people only focus on posting. They spend hours writing and rewriting content…Only to get a handful of likes and no…

  • 2 leads in a week and 5 warm leads from a post

    2 leads in a week and 5 warm leads from a postThat’s what happened after one client mentoring session—and one story shared publicly. But let me back up a little. The other morning, I went out for a quick coffee.Just 10 minutes to clear my head, get some fresh air, and maybe grab a pastry…

  • Most Content Doesn’t Work (And What to Do Instead)

    Most content online doesn’t fail because it’s bad. It fails because people feel… nothing. No curiosity.No connection.No reason to care. And if people don’t feel, they scroll. This is something I’m deeply aware of—not just as a personal brand mentor, but as a parent, a content creator, and a human trying to hold attention in…

  • 5 Mistakes You’re Making on LinkedIn—and How to Fix Them

    LinkedIn is a goldmine for professionals, yet many people still make simple mistakes that prevent them from reaching their full potential. Let’s face it—LinkedIn isn’t just a digital resume. It’s a place to build relationships, showcase expertise, and establish your personal brand. But too many people fall into the trap of following outdated advice or doing what everyone…

  • Personal Branding: The Key to Unlocking Success for You and Your Company

    In today’s competitive world, your personal brand is one of your most powerful assets. Companies are waking up to the fact that their employees’ personal brands can drive real business value—and they’re investing in it. As someone who’s been invited to deliver personal branding workshops to MNCs, startups, and organizations of all sizes, I’ve seen…

  • Why Writing Your Own Content is Key to Personal Branding

    The Power of Authenticity in Personal Branding Many professionals hire ghostwriters to craft their LinkedIn posts, but I choose to write my own. Why? Because personal branding isn’t just about visibility—it’s about authenticity. When you write your own content, you gain advantages that make a real difference: Should You Always Write Your Own Content? Not…

  • Why Personal Branding is Your Best Bet in the Age of AI Resumes

    Standing Out When AI is Screening Your Resume In today’s job market, AI-powered resumes are making job applications easier—but landing the job is becoming harder than ever. With AI filtering through thousands of applications, how do you ensure your name isn’t lost in the crowd? How do you make recruiters pay attention? The answer? Personal…

  • Who Doesn’t Need Personal Branding? (Are You One of Them?)

    We hear it all the time: “Everyone needs a personal brand.” And for the most part, it’s true. A strong personal brand can open doors, create opportunities, and help you establish authority in your field. But here’s an unpopular opinion: Some people don’t need to build a personal brand. Yes, you read that right! While…

  • The Career Advice That Transformed My Life: Build Your Personal Brand

    Are You Future-Proofing Your Career? Have you ever felt stuck in your career, even when everything looks great on paper? For many professionals, this sounds like the ideal situation. But for me, it felt like a trap. The comfort I had in my corporate role was unsettling. I knew deep down that things wouldn’t always…

  • The Missing Link in Your Personal Brand: Personalization

    Building a strong personal brand isn’t just about posting content—it’s about creating real connection and emotion with your audience. ✅ People need to feel something when they engage with you. ✅ People need to like you. ✅ People need to see themselves in your journey and feel good about engaging with your work. And one…

  • How to Use Storytelling to Influence and Build Your Personal Brand

    Have you ever felt frustrated because your stories don’t seem to influence decisions? You’re not alone. Many people assume that storytelling is about: ❌ Speaking well and sounding polished. ❌ Being able to stir emotions in others. ❌ Using vivid descriptions to make the content lively. Yes, these are important aspects of good storytelling, but…

  • What Content Should You Post When Transitioning from Corporate to Entrepreneurship?

    Making the leap from corporate life to entrepreneurship is an exciting yet challenging transition. One of the biggest concerns many professionals face is how to create content that aligns with their future goals without causing friction in their current job. This was a hot topic during my recent Personal Brand Lab bootcamp, where someone asked:…

  • Stop! Read This Before You Create Your Next Piece of Content

    Content creation is at the heart of personal branding, but let’s be real—there’s a lot of noise out there. Some “experts” will tell you to hack the algorithm. Others say you need to share your story. Many more will say, “Just get started.” While all of this advice has some truth to it, there’s one…

  • Displaying Main Character Energy: The Key to Personal Branding Success

    If you want to build a powerful personal brand, you need to stop blending in and start owning your presence. Too many entrepreneurs and professionals are doing all the “right” things—posting content, networking, attending events—but still struggle to stand out. Why? Because they haven’t cultivated Main Character Energy—the ability to command attention, exude confidence, and…

  • Overcoming Embarrassment: The Key to Building a Powerful Personal Brand

    If you’re afraid of embarrassment, you’re holding yourself back from success. Personal branding requires putting yourself out there—sharing your ideas, showing up consistently, and learning from mistakes in public. And yes, that can feel embarrassing. But do you know what’s worse than embarrassment? ❌ Posting content with no engagement is embarrassing. ❌ Launching a program…

  • The 3 Traits of Highly Successful Personal Brands

    What separates those who build powerful personal brands from those who stay invisible? Over the past 7.5 years, I’ve mentored countless corporate leaders and entrepreneurs on personal branding. Everyone has their unique strengths and experiences, yet the ones who truly stand out and succeed share three key traits. These are not just good-to-have qualities—they are…

  • You Are Paid for Your Perceived Value—Here’s How to Elevate It

    If you want to build a personal brand that attracts opportunities, clients, and recognition, you need to understand one crucial truth: You are paid for your perceived value, not just your actual value. Too many professionals and entrepreneurs assume that if they work hard, gain more skills, and show up consistently, they’ll automatically be recognized…

  • Are You Just Another Professional? Here’s How to Stand Out

    “I’m just another [insert your profession here].” Have you ever had that thought? Felt like you’re blending in, unnoticed, just another name in a sea of professionals? I get it. I’ve been there too. But here’s the truth: If you want to build a powerful personal brand, you can’t afford to be just another anything.…

  • Why Slowing Down Can Help You Build a Stronger Personal Brand

    In today’s fast-paced digital world, the pressure to move fast is real—especially when building a personal brand. You want results. You want recognition. You want success. And you want it now. I get it. I used to think the same way. The Problem With Rushing Success Early in my career, I was obsessed with speed:…

  • Why Your Content Isn’t Engaging—And How to Fix It

    Hard truth: If people aren’t engaging with your content, it’s probably not good enough. 🤷🏻 I know that stings a little. But what’s worse? Repeating the same mistakes without making a change. If your goal is to build a strong personal brand, your content needs to work for you—not against you. So, let’s talk about…

  • The Power of Community in Personal Branding

    I can’t help but feel an overwhelming sense of pride as a brand mentor. 🥰 Recently, Batch 2 of our Personal Brand Lab: Amplify Your Personal Brand bootcamp graduated from their 6-month journey. And the results? ✅ Some saw their businesses booming.✅ Some attracted more meaningful connections.✅ Some landed speaking gigs across Asia.✅ Some started…

  • How to Start Creating Video Content (Even If You’re Camera-Shy)

    I get it—talking to the camera feels awkward. It can be intimidating, uncomfortable, and downright scary at first. I know because I’ve been there too. But here’s the thing: video content is no longer optional if you want to build your brand, get a job, or sell your services. It’s one of the fastest ways…

  • What It Takes to Build a Personal Brand That Gets Recognized

    Recently, I received a surprising and humbling piece of news—I made it to Favikon’s Top 20 B2B Influencers in Singapore list. This recognition means a lot, not just because of the title, but because of what it represents: years of intentional brand-building, content creation, and community engagement. More importantly, it’s proof that the principles I’ve…

  • “I am not that successful. Can I still build my personal brand?”

    Building a personal brand can feel daunting. Especially if you think you don’t have big achievements to share. But here’s the truth: every great journey starts with a single step. And your personal brand is no different. You don’t need a list of huge successes to start. Personal branding is about your story. It’s about…

  • Brace for Impact: Personal Branding in Times of Layoffs

    In these uncertain times, job security is more myth than reality. Companies, big and small, are facing massive layoffs. You might think your job is safe. But it’s better to be prepared. Personal branding is your safety net. Why is personal branding so important now? It’s simple. A strong personal brand makes you stand out.…

  • Empower Your Career with Strategic Personal Branding

    Are you ready to take control of your professional narrative? Personal branding is the key to unlocking a world of opportunities, elevating your career to new heights. Imagine a career where you are not just another participant but a recognized leader. Personal branding is about shaping your public persona to reflect your professional strengths and…

  • Navigating the Noise: Elevate Your Personal Brand

    In today’s digital age, the marketplace is more crowded than ever. Professionals and entrepreneurs often find themselves lost in a sea of competition, struggling to stand out and make their mark. Despite having exceptional skills and a wealth of experience, they remain overlooked, their talents unseen in the vast expanse of the online and offline…

  • Become the Go-To Expert in Your Niche: Mastering Personal Branding for Success

    Personal branding is all about how you market yourself and your career as a brand. It’s what makes you stand out in your field and become the person everyone thinks of when they need expertise in your area. Today, let’s explore how you can become the go-to expert in your niche and the top choice…