I get it—talking to the camera feels awkward. It can be intimidating, uncomfortable, and downright scary at first.
I know because I’ve been there too.
But here’s the thing: video content is no longer optional if you want to build your brand, get a job, or sell your services.
It’s one of the fastest ways to build trust and credibility because, at the end of the day, people buy from people.
Your audience wants to feel your vibe before they decide to follow, engage, or buy from you. And video does that in a way that text simply can’t.
The good news? You don’t have to be a natural-born presenter to make video content work for you. If the idea of talking directly to the camera makes you freeze, start with a format that feels more comfortable.
VLOG-Style Videos: A Great Starting Point
If you’re camera-shy, a great way to ease into video content is by creating vlog-style videos. This format allows you to share your story and insights without putting yourself front and center.
Here’s how:
✅ Film Scenes & Add a Voiceover
Instead of talking directly to the camera, film clips of your daily life, work process, or behind-the-scenes moments. Then, add a simple voiceover to narrate what’s happening. This keeps the focus on the content rather than your face, making it an easier transition into video.
✅ Skip the Voiceover & Use Text
Not comfortable recording your voice? No problem. You can add light background music and use text overlays to tell your story. This method works great for educational or storytelling content where visuals do most of the talking.
The Key: Start With What Feels Right
There’s no one-size-fits-all approach to video content. The best format is the one that you’ll actually create.
Maybe you start with silent, text-based videos. Maybe you experiment with voiceovers before eventually speaking on camera. The important thing is to get started.
Your audience doesn’t expect perfection. They just want to connect with you.
So, take that first step. Experiment.
And most importantly—have fun with it!
