Most content online doesn’t fail because it’s bad.
It fails because people feel… nothing.
No curiosity.
No connection.
No reason to care.
And if people don’t feel, they scroll.
This is something I’m deeply aware of—not just as a personal brand mentor, but as a parent, a content creator, and a human trying to hold attention in a noisy world.
A Simple Reminder From My 4-Year-Old
The other day, my son asked for toast.
Then changed his mind.
Wanted noodles.
Then said he was full.
Classic.
But it got me thinking:
People online behave the same way.
They want inspiration—until they don’t.
They say they’re looking for value—but they’re mostly browsing.
They’re hungry for content, until something real actually makes them stop.
And that’s why I keep coming back to this idea:
Content should connect, not just go viral.
Because “viral” doesn’t always mean valuable.
Especially if you’re building a personal brand meant to last.
What Actually Makes Content Work?
We just wrapped our April Crash Course in Content Creation.
And this message from one of the participants stuck with me:
“Sam’s workshop was super practical and eye-opening.
He broke down what makes content truly connect, not just go viral.
Loved how real and hands-on it was, with useful tips I could apply immediately.
As someone who’s been posting regularly, I walked away with fresh perspectives, sharper hooks, and most importantly, clarity on how to build deeper connection with my audience.”
I get feedback like this a lot.
People tell me I overshare.
That I give too much.
That the value far outweighs the price.
But honestly? That’s the point.
Good attracts good.
That’s been my quiet motto since day one.
If You Missed the April Crash Course…
Don’t worry—we’ll run it again soon.
And if you want to be the first to know when doors open, feel free to DM me on LinkedIn or send me a message through my contact form. I’ll make sure you’re on the waitlist.
In the meantime, I’ve turned the foundations of the workshop into something you can access anytime:
→ The LinkedIn Content Engine
It’s $9.99—less than your lunch order—but packed with the frameworks, prompts, and examples I teach inside the course.
And if you’re in any of the PBL groups, you actually get this (plus two other playbooks) for free.
Just check with your group moderators.
I shared this story with my email list last week—
and it really hit home for a lot of people.
Some replied.
Some asked about working with me.
Some simply said, “This made me think.”
So I’ll leave you with the same question I left them:
What’s one piece of content that made you feel something recently?
