Content creation is at the heart of personal branding, but let’s be real—there’s a lot of noise out there.
Some “experts” will tell you to hack the algorithm.
Others say you need to share your story.
Many more will say, “Just get started.”
While all of this advice has some truth to it, there’s one crucial step most people skip before hitting publish: strategy.
Before you create your next post, take a pause and ask yourself:
✅ What am I trying to achieve through my content?
Are you trying to build authority, attract clients, or grow an engaged community?
Your goal determines your approach. A content strategy without a clear goal is just noise.
✅ Why am I building my brand?
Personal branding isn’t just about visibility—it’s about positioning yourself in a way that aligns with your bigger vision.
Are you branding yourself for career growth? Thought leadership? Business opportunities?
✅ Who is my target audience?
You’re not creating content for everyone.
Who needs to hear your message the most? What do they struggle with? What kind of content will resonate with them?
A Simple Exercise to Define Your Brand Identity
If you’re struggling to clarify your brand direction, try this:
📌 Ask yourself: “What is one image that represents me? Why?”
This could be:
A lighthouse (symbolizing guidance and leadership)
A sculptor (shaping ideas and opportunities)
A bridge (connecting people, ideas, and industries)
💡 Use this image as a foundation for your positioning. It can help shape your messaging and reinforce your content themes.
Your Next Step
Take a moment to reflect before you post. Clarity in your personal brand will not only make content creation easier—it will make it more impactful.
What image best represents you and your personal brand?
Drop it in the comments—I’d love to hear your thoughts!
